🔗 Share this article 2K Recruits Popular Battle Royale Developer to Revitalize Struggling Hero Shooter Project Ethos 2K Games has secured Ben Brinkman from Respawn Entertainment to lead the studio crew at their internal studio, which is currently crafting the anticipated third-person action-packed title known as this innovative game. Leadership Change Comes After Mixed Response Brinkman steps into the leadership position at the development studio following the departure of previous head Michael Condrey, who was removed from his post due to the game's disappointing unveiling last autumn. On Wednesday, 2K president a key figure informed staff about this decision through an internal memo, which emphasized that early feedback sessions had revealed the need for a more defined game identity. Ismailer noted that the team is now overhauling the project with a refreshed vision, aiming to satisfy player expectations. Trend of Key Acquisitions This announcement echoes a similar step taken by the publisher in the summer, when they recruited Rod Fergusson from the Diablo team to assist with the BioShock development group. Below is the entire message from Ismailer's communication: Dear Team— I understand you all just finished your gathering - I trust you’re as thrilled as I am with the positive developments. Previously I shared you all a update, I expressed the following: “I am confident in this group. You all are some of the most dedicated and talented designers we have had the chance to work with - and we’re excited for that relationship to continue.” Given your hard work and adaptability, particularly over the last year, you repeatedly show that. The player input from last autumn’s the game testing phase was revealing. It affirmed the promise of a roguelike shooter but told us we still had refinements needed. It highlighted the need for a more distinct brand. It has been motivating to see how far you’ve advanced. You embraced the criticism to consideration and overhauled the title with a refreshed vision - one that’s ready to deliver on its ambition to our audience. Our confidence in Project ETHOS increases every day. To advance the outstanding development you’ve made, It is a pleasure to introduce the new hire as the new Director of 31st Union. Following some time of conversations, he starts with us on next week. His guidance and background in the competitive gaming field is considerable, having devoted the last 15 years creating and overseeing some of the most well-known titles in the industry, for example Call of Duty: Black Ops, and lately, the battle royale hit. I invite you all in greeting Ben soon. We are all eager to persist witnessing the evolution of Project ETHOS in the time to follow. David Experience of the Incoming Head Brinkman presently serves in the position of senior developer and head of production at the renowned studio for their flagship title. Brinkman previously worked at major gaming companies in multiple development positions on the Call of Duty games, and, before that, had stints at 2K and Electronic Arts. Title Information and Concept The upcoming game was unveiled in October 2024 alongside a early access event. Initially, 31st Union portrayed the title as a "free-to-play, 3rd-person roguelike hero shooter and an innovative evolution on the genre." "Build your perfect run—or die trying—in this 3rd-person action shooter! Customize your character in live gameplay to fit your unique tactics," the game's pitch reads. "Challenge the competition with new abilities, challenges, and challenges that change every session. Do you leave securely with your hard-earned loot? Or aim high, gamble everything, and pray your group can secure victory? The choice is in your hands." Project Ethos lacks an announced launch window or platforms, but players can expect further news as production continues.